Digital marketing is hard. We make it easy.

Onthelinemarketing.com works with businesses large and small to improve their online strategy by making it fun and simple!

Facebook advertising for business

Facebook advertising for business

Facebook advertising is paying to place promotions and product offers in the news feed of a specific, targeted audience on Facebook. And it’s ideal for driving traffic to your website to generate leads and sales enquiries. It has emerged as a highly effective and powerful advertising tool for businesses. With over 2 billion monthly active

Read More

I have a business – should I have a blog?

I have a business – should I have a blog?

An online blog is one of the most valuable tools that businesses have to engage with customers because it gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place

Read More

Email marketing for business

Email marketing for business

Email marketing is the process of sharing information, promoting products and services, and developing relationships with potential customers via email. Everyone is busy. Not many people like adding their email address to a subscription database or list, which will inevitably add to their ever-growing quantity of unread emails. To grab their attention and convince them

Read More

Creating your digital marketing strategy

Creating your digital marketing strategy

A digital marketing strategy will help clarify the steps you need to take to achieve your online marketing goals. Your goals may be bold, EXCITING and out-of-the-box… or they could just be routine, but they should always be achievable. A strategy is just a plan of action to achieve one or multiple goals. Depending on

Read More

Internet marketing strategies for your business

Internet marketing strategies for your business

There’s no right way to do online marketing. Internet marketing strategies for one business may not necessarily work for all, so you should consider your individual situation carefully. But one thing that almost all businesses have in common is that every company needs an online presence and internet marketing strategy. Customers and competitors are already

Read More

What is WeChat? Is this the next big thing?

What is WeChat? Is this the next big thing?

Although it’s not yet a household name in this part of the world like Facebook or Instagram, WeChat is the most popular social media app in China and is therefore a very big deal indeed. In fact, at last count (March 2018) WeChat had more than 1 billion active users worldwide, growing 12% from 889

Read More

Getting more traffic to your website

Getting more traffic to your website

Success is in the numbers, so keep your eye on the prize. Getting more traffic to your website is bound to result in more sales, leads, readers, friends and all-round good vibes. There’s no silver bullet, though; traffic growth will come with a combination of good practices and intent, but it takes hard work and

Read More

How does Google My Business Work?

How does Google My Business Work?

Everyone has heard of Google, but have you heard about Google My Business? Here’s the lowdown on how to make your listing appear right when people are searching for your business…   What is Google My Business? These days everyone has a smartphone, so we are seeing more and more local searches as a result

Read More

Internet marketing for newbies

Internet marketing for newbies

The World Wide Web can be a big and scary place. All too often people find the sheer quantity of information out there overwhelming. All they want to do is cut to the crux of the detail and focus on simple things that will help their business improve, but they have to swim through oceans

Read More