So many businesses underestimate the power and importance of good copy on their websites. All too often the language is very ‘internal’ in nature, too formal, and not at all customer friendly. Let’s change things up!
Well-written copy that speaks clearly to the target audience will generate better engagement, more satisfied visitors and higher conversion rates, leads, and ultimately sales. Along with good copy, the use of quality images and even video content will improve the user experience and deliver better results from a website.
Our content marketing approach is focused on creating and distributing highly relevant and valuable content to attract, retain and drive profitable customer action. By analysing your business as well as your competitors, we can ensure that all your content is complementing your overall digital marketing strategy.
What is content marketing and how does it work?
Content marketing is the process of creating useful, relevant, and genuinely informative content that provides long-term value to your target audience, ultimately driving profitable consumer action over time.
Content marketing is a trust-building strategy in the form of regular blog posts about the benefits of meal prep, for example, or perhaps it’s promoted posts on the latest rose gold must-have accessories, or third-party articles that link back to your site that takes thought and planning. It’s all in aid of encouraging your audience to return to your website again and again.
We can help by developing the ultimate content marketing strategy, which will include developing amazing content and publishing it to social media and/or your blog.
But content marketing isn’t just about writing good blog posts or top ten lists; it also comes down to how you share it with your audience. Great content is also optimised for search engines (SEO), it benefits your users in some way, and more importantly, it reaches and connects with your audience (because what’s the point in producing the best content in the world if no-one actually sees it?). The better your SEO is, the higher your search rankings will be.
How we can help? Our content strategies are flexible, cost-effective and responsive to what your audience is interested in, whether that’s woodworking or the latest hair colour trends. We can design unique content to help you sell a product, promote a cause or provide a service – and we’re also committed to measuring performance along the way.
We can plan, create, and deliver your entire content marketing strategy, and we’ll work with you to keep your blog up-to-date. By combining creativity, experience and knowledge, we can also ensure your website consistently ranks well in the Google search rankings through regular content creation.
Embracing content marketing will inevitably lead to more traffic to your website, a greater brand presence, and more followers, enquiries and customers. It’s our goal to help you create content that has a long-term purpose. Great content inspires customers to act, rather than just telling them to.
Get in touch with us to discuss your website content, professional copy writing services and guidance on image selection, so you can ensure your content is providing awesome long-term value to your customers.