If you have a database of customers, the humble email can be a great way to promote your services, provide access to great content, advertise specific offers, get feedback, or just communicate in general.
We don’t mean just typing away and hitting send, of course! We mean designing you a high impact piece of marketing that fits with your brand’s look and feel, and has impactful, well-written messages that maximise your business’ chance of success.
Email marketing is a highly effective way to stay in front of your customers and generate both leads and sales. It’s a particularly successful approach for those businesses that have customers with a high repeat purchase rate, or for those with lots of regular information to share, such as fitness or gardening tips, or a regular clothing offering – but it can be tailored to almost anything!
We have experience in using leading email marketing platforms to collect and manage databases, creating custom HTML email designs and capturing extensive data on the performance of each email campaign. We can help you set up a basic template that can be replicated and easily managed for regular contact with your database of customers.
The great thing about email marketing is that it can be easily measured, the results analysed, and improvements made to subsequent campaigns. We can see what’s the best day of the week for your email to be opened, what are the most effective subject lines, what type of information encourages people to click through to your website, and why that recent video of a cat on a treadmill caused so many hits on your site (as if you couldn’t work that one out on your own). This info can be corroborated with all of your website’s Google Analytics data to dive deeper into the details and continually test and improve to provide the best return on investment.
Email marketing is not dead! Used appropriately it can be a great way to keep in touch with your customers and keep them coming back for more.
If you’d like help in coming up with a tailored and targeted email marketing plan, or you want expert eyes to evaluate your current email marketing offering and analyse your results, then please get in touch with us today.