Success is in the numbers, so keep your eye on the prize.
Getting more traffic to your website is bound to result in more sales, leads, readers, friends and all-round good vibes.
There’s no silver bullet, though; traffic growth will come with a combination of good practices and intent, but it takes hard work and dedication.
Treat your website like the hub of your entire business.
Stay focussed on your customers by providing helpful content to drive traffic to your site. Improve your chance of search traffic through website optimisation. Leverage your blog content to build your online reputation as a thought leader. Spread the word through social media marketing and other avenues.
To help your website grow, you’ll need to explore all these areas and more.
Building website traffic can be painful when you’re first starting out, but implement a mix of these simple tips and tricks and you’re bound to start seeing measurable improvements in no time:
Create great content
It goes without saying (but we’ll say it anyway) that if your content isn’t good, then people aren’t going to want it.
Even if your customers somehow stumble upon your website, if the text is riddled with typos or doesn’t answer their questions, they’re going to leave and never come back.
Blogging is proven to attract more traffic to your website and establishes your company as an authority in your field. Google rewards sites that have fresh, unique content and this helps you stay at the top of your customers’ minds.
Give them what they want
Content is the be-all and end-all. Give your customers a reason to visit by providing them what they’re looking for. Highlight solutions to potential customer pain-points. Create content that just begs to be linked to.
Write amazing headlines
Even the most comprehensive blog post will go unread without a compelling headline. Given the amount of content you’re competing with (literally the whole internet!) you need to capture your potential readers’ interest with an attention-grabbing headline.
Call to action
Make it clear what you want your visitors to do; whether it’s purchasing a product, seeking further information or signing up for your newsletter.
Vary the format
Vary the length and format of your content to make it as appealing as possible to different kinds of readers. Consider shorter, news-based posts, long form feature-length content, as well as video, infographics and data-driven pieces for maximum impact.
Make it easy to share
Provide a link to social media buttons to make it easy for people to share your content.
Always monitor how your visitors are interacting with your content; what they are searching for to find you and what they are reading next.
Create information products
Provide something of value for your visitors such as a free e-book or additional information on key topics. Target it to their needs and provide it for free, or in exchange for them signing up to your email list.
Attract search engine traffic
If you’re not on the first page of the Google search results, you might as well be last…
Optimise your site for search engines
Search engines still provide the majority of visitors to many websites, so make sure your content is search-engine friendly and that you’re producing the very same high quality content that your audience is looking for. Include your main keywords seamlessly into your content and headlines in a way that doesn’t stand out as forced.
Refresh your keywords
Try to stay on top of the keywords people are using to search for your products and services online. Use them strategically on your website and be careful not to overdo it by stuffing your website with needless keywords. This applies to page text, headlines, blogs and even your images.
Target long-tail keywords
Long-tail keywords are longer and more targeted keyword phrases that visitors are more likely to use when they’re searching for something specific. Long-tail keywords give you a better chance of ranking higher for queries specific to your products and services. If you write naturally, long-tail keywords will come without trying.
Learn from your analytics
Regularly check your analytics to see how, where and when your traffic is coming from. This will also allow you to see which campaigns are working, which ones need improvement, and those that waste your time.
Do people leave your site quickly after they arrive? This simple analysis will help determine where your best referral traffic comes from and helps you measure your social media efforts.
It’s simple, really. Take note of your most popular content, and give your audience more of it.
Write concise meta descriptions
Meta descriptions appear below your URL in the search results. By providing a clear description of what your site is about, your visitors will know your site will provide the answers they are looking for, and create the incentive for them to click.
Check your links
Check your website links regularly to make sure they all work. Be sure to keep an eye out for opportunities for internal links; this not only is good for SEO, but it will also provide a much more useful experience for your readers.
Research the competition
Find out what people are reading and talking about and emulate that kind of content to bring more traffic to your website.
Post new content regularly
Search engines love fresh content. It also gives you something to promote on social media too!
Sign up for Google My Business
People are searching for businesses on Google and by registering for Google My Business, your business details including site, location, reviews etc will show up on local Google searches.
Get your site listed on online directories and review sites. Include a link to your site on your profile to boost referral traffic from these.
It’s all about the customer…
Answer any likely queries in advance by having fully developed customer service policies. Make it easy for people to want to use your service with compelling content that answers all their questions.
Mobile friendly and responsive
Make sure your website is optimised for mobile use, so that everyone can comfortably use your website no matter what device they’re using.
Make sure your pages are as technically optimised as much as possible, including image sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better for your customers.
Provide full business contact information and privacy information to your customers. Anticipate their needs and what they may be concerned about. Always aim to exceed their expectations with absolutely everything you do.
If you offer a payment process, make sure your potential customers know your connection is secure.
Spread the word
Your business is the best, so tell the world about it!
Use social media to promote your blog posts and other useful website content, and use it regularly to engage with your target market. This encourages your followers to your site, and can boost your access to your followers’ own social media networks.
Look for the top one or two social networks your target customers are hanging out in, and use this to engage with your fans and community. Use hashtags to extend your reach beyond your immediate network.
Remember, social media is about mutual interaction. Don’t just promote your business, share other people’s content to help build connections and become a trusted resource.
Sending out regular newsletters is a great way to stay in touch with your customers and boost traffic to your site. By providing new and useful information and links with relevant content you can provide another reason for your visitors to keep coming back.
Pay careful attention to your subject headings, the frequency of emailing, and the quality of your content – these will play a big part in whether your emails get opened and your subscribers stay on your email list.
This is perhaps the most obvious way to get more people to your site. There are numerous online advertising options, such as pay-per-click, display advertising and social media advertising. We can help guide you through this, if you’d like.
Consider sharing a post to a complementary business with a relevant audience. By providing a link back to your website, you can increase your traffic from their readers and help boost your brand. Make sure to share something relevant and useful to their audience.
You can also consider having someone relevant publish a blog post on your site as they will be likely to share the post with their audience, and it can also provide variety to your content.
Another idea is to turn an interview with an influencer into a blog post that will likely be read and shared by their audience too. The name recognition alone will boost your credibility and increase traffic to your site.
Be careful, though – with guest posting it is important to make sure to post only high-quality, original content to avoid being penalised by Google in its search rankings.
Be active in online groups that are relevant to your business and community. Comment on blogs and social media posts, answer the questions that people are posting, and participate in conversations about your industry.
The more you engage, the greater exposure you will be. So, make a name for yourself by providing insightful, thought-provoking comments on industry blogs. Always provide a link to your site in your profile and be sure to engage in a sincere way.
Use your website address on all your printed literature including business cards, brochures, letterheads, email signatures etc. to help get the word out.
Issue a press release when you have something to announce such as a new e-book or interesting business milestone that you’ve achieved.
These great ideas are all things that you can use to boost traffic to your website. For help with any of these, get in touch with us today.