There’s no right way to do online marketing. Internet marketing strategies for one business may not necessarily work for all, so you should consider your individual situation carefully.
But one thing that almost all businesses have in common is that every company needs an online presence and internet marketing strategy. Customers and competitors are already online and they expect you to be online as well. These people go to the web first to find the information they need; you want to be able to reach them and watch how they behave so you can tweak your strategy for the best results.
So, do you build a website or start a Facebook page? How about both? Do you advertise online or send out email newsletters? Should you try anything and everything to improve your business’ online presence?
Suffice to say, there are lots of important decisions to make. And getting those decisions wrong can be expensive, in terms of time and money, as well as lost opportunities.
First, you need to think about what your business objectives are and what you want to achieve. Do you want to sell products and service online? Generate more sales leads? Improve customer service? All of the above?
Then you need to come up with an internet marketing strategy and decide how you will measure if it is working.
In a nutshell, there are three ways to reach people while they’re online:
1) Appear in Google, where people are searching the internet for your product or service. You can do this through Google Adwords, Google places, directory listings and search engine optimisation.
2) Get in their inbox, either through a direct marketing campaign, an email to a specific group, or by placing articles into a “feed” or other e-newsletter that they are already subscribed to.
3) Reach them where they’re browsing, whether that’s via Facebook ads, YouTube videos or video trailers (YouTube is the second largest search engine after Google), banner ads (just like radio networks there are a group of web sites you can place banners on), reviews and blogs, or having relevant articles on sites that already have a large following of your target market. Perhaps a friend has liked/followed one of your posts and it comes up on their social media monitor.
Internet marketing strategies for businesses
Here are some tips for marketing your business “on the line”:
Get your web design right
Maintaining a web presence will likely start with the creation of a website. Customers will come to your site looking for information and problems they need solved. What are your opening hours? What are the benefits off this product? How can I get in touch with you?
Your website is likely the centre of all your digital marketing efforts so it is important that your website is clean, easy to read and interesting. Make sure that it’s up-to-date, attention-grabbing, and most of all, mobile friendly.
Optimise your website for search engine marketing
Search engine marketing and search engine optimisation ensures your content gets seen. The former often involves some basic keyword research and then writing engaging content that is of interest to your readers; the latter involves buying ads in Google to put your business first.
Create and maintain the right social media channels
Establishing appropriate social media channels means that you can connect with your customers in the way they want. Some of the most popular avenues includes Facebook, Snapchat, Twitter, and Instagram – but of course there will be others, and they will change over time.
As part of setting your strategy, consider: how frequently will you need to post, how will you interact with your customers, how to maintain a consistent brand message, and how you will create a sense of fun and delight through social media.
Maintain a blog
Your blog is somewhere you can connect with your customers, share advice, information and tips, and work on your content and search engine optimisation strategies.
Consider email marketing
An opt-in email list allows customers to sign up for regular updates from you and allows you to continue to engage with your customer base. Once you have ‘the list’, email marketing can be used to cater to the specific needs of your target market.
Consider online advertising
The key is to go where the customers are. Once you know where they are, advertise there. So, figure out where they hang out on the internet, what social networks are flavour of the month, and look for industry relevant forums or blogs.
Monitor and improve
Use analytics to see where your traffic and leads are coming from, and then focus your attention on what is working best and what will help you meet your digital marketing goals.
You’ll soon see that each of these items works together, connecting with and feeding into the others to gradually improve your online presence. A strong online marketing strategy will mean you start seeing more customers, connections and clients and following these strategies will get you started on the ladder for digital marketing success.
The internet has radically transformed how we build and promote businesses but we can help brainstorm internet marketing strategies that will work for you. Contact us today.