We can help you create mobile marketing strategies that keep customers searching your site, even when they’re on the move.
More than half of us now have a smartphone, making it simple to access the world wide web wherever we happen to be. Desktop searches and transactions are consistently dropping, while e-commerce transactions and search engine usage on mobile devices is increasingly on the up. It makes smart business sense for marketers to adjust their strategies to engage with their consumers where they focus their attention the most: their mobile devices.
Mobile marketing strategies start with the simplest mechanism: ensuring your website is mobile-friendly. If your website is clunky to use on a mobile phone, there’s a higher likelihood of frustrated users heading to a competitor’s site with a better user experience. Mobile responsiveness also has a part to play in Google search rankings. If your website is mobile-responsive and user-friendly, Google will prioritise your website over your competitors’ sites on mobile devices.
We’re designing for more devices, more input types, and more resolutions than ever before. Devices are becoming smaller and larger at the same time, and small-screen mobile devices are estimated to become the dominant form of web access in a matter of years.
Responsive website design is an approach that suggests that design should respond to the user’s behaviour and environment based on screen size, platform and orientation. This means that the website will render optimally based on the user’s screen, whether it is a wide screen, standard screen, tablet or smartphone.
At on the line marketing we build mobile strategy into everything we do. We understand how important mobile responsiveness is to businesses, customers and search engines, so we ensure all aspects of your website and marketing campaigns are optimised for mobile devices.
That way, wherever your customers are viewing your cat video/food blog or glamping Facebook post etc., you can ensure it’s optimised for their needs.