With so many potential customers using search engines, websites, apps and social media to research their needs online, businesses need a solid road map to ensure they have a strong digital presence with the best experience, to help them choose their brand. We’ll help you create it.
We understand that a great online strategy encompasses everything online related – not just a few marketing areas – but you don’t have to tackle everything alone. We’ll look at your current marketing strategy and analyse how you’re tracking; then we’ll tell you upfront what is working and what isn’t, before coming up with a plan to improve.
We’ll help you create an individual online strategy that will have a real impact on your search and digital results.
We have worked across many platforms and different tools and created an online presence from scratch for a number of different clients in a number of different industries. We know what works best and we’ll use this knowledge and the expert insights we’ve learned through our own experimentation to assist your business. We can save you from the turmoil of trial and error, because we’ve already been there and done that.
There’s no one right way to tackle the internet. What works for one business might not work for yours, and we can assess what you’ve done in the past and make recommendations on what options are available to improve results. We talk to you in a language you understand, because we know that every industry is different.
A good online strategy will allow a business to identify and maximise its strengths, while outlining and correcting any weaknesses.
First, we need to focus on how your customers engage with your business. How do they find out about you? How do they contact you? What do you tell them, or show them, or share with them? A good online strategy will show you more than just what channels to target and when and where to spend your time and marketing funds; it will enable you to make decisions to improve your customers’ experience every step of the way.
With all this information we’ll form a plan that helps you find new customers and highlights the ways you can increase revenue from the customers you already have. We’ll find out which customers are best for your business and we’ll show you how to reach them. We’ll review your sales process and make suggestions that will increase your effectiveness and profitability.
Our plan will provide a ‘to-do’ list and a set of timelines, making it easy to follow so you can make the most of your opportunities. Your action plan will be tailored to your business, so the list of actions is affordable and realistic for your current situation, while also providing a path for managing future growth.
Once you have your online strategy in place, online marketing may even become fun for you. There’ll be less trial and error, more time spent doing what works, and more time available to focus on the wins.
Contact us now to get started on your best online strategy yet – one that’s sure to take your business to the next level or beyond.