Many businesses have little or no insight into how their website or social channels are performing.
Most businesses have a website, but very few know how they’re performing or have the time or inclination to wade through the data collected in Google Analytics. We believe it is important to do so, so you can see what happens when people visit you, what they’re doing when they’re there, and why they may or may not be coming back.
Good Analytics provides in-depth insight into how your website is working – where visitors come from, what they search to get there, how they engage with the site, what content they like, and how many convert into leads or sales.
We will be able to tell from reviewing the data on your site if pictures of cats in boxes helps sell automatic pet feeders more than cats that are just asleep, for example, or if writing about what Kate and Meghan are wearing leads to increased sales of your similar-looking handbags.
Analytics allows you to compare the real time performance of your website and social media channels with where you’ve been and where you want to go. And measuring the performance of your website and online marketing campaigns is critical to delivering results against your marketing objectives.
At on the line marketing, we are Google Analytics specialists and we know how to analyse your website and campaign data, and we can put together regular reports that provide a detailed understanding of what’s happening on your site and how things are tracking. And more importantly, make recommendations to improve your site’s performance.
We understand that all websites and businesses are different, so we customise a measurement, analytics and dashboard strategy to suit your business needs. We can do the same for your social media marketing efforts.
Talk to us today to find out how we can help you get the best from your online marketing strategy.